James McMillan III (born December 1, 1946) is an American political activist and Vietnam War veteran. He was a perennial candidate in New York City. McMillan is best known as the founder of the Rent Is Too Damn High Party, a New York–based political party. McMillan ran for office at least six times since 1993, most notably in the 2010 New York gubernatorial election. He declared in December 2010 that he